Individual marketing article analysis which happened in 2012 Essay

Individual marketing article analysis which happened in 2012 - Essay Example This is realized from the different point of views as per different analysts of firms with interest in IPOs and general investments. Hersey (1991) argues that there is no much news expected even with companies tying their best within a week. The earliest that this could occur is December 17th with series of meetings so as to interact with potential investors. This has been caused by the new rules, which governs the process of going public. Another hindrance is Christmas, which will come in the middle of marketing and may last for at least one week. The presidential elections also interfered with many companies, which could have had deals before the end of the year. Gaiman (2009) argues, however, not all of the companies had this, there were exemptions who pitched shares just a day after voting due to high levels of confidence in gaining potential customers attention, according to the chief financial officer. It still remains tricky to strike deals before the end of the year. There is a backlog of companies who have signed IPOs initial documents waiting processing but still having the lowest recorded dollar value of IPOs backlog, since the year 2009. Lomborg (2012) argues, however, according to the new laws grading IPOs, companies will have their planning confidentially. Those with an annual revenue less than one billion US dollars will have submissions of prospectus done out of public view. This would remain for at least twenty one days before the company sets off. It has been argued that deals can be underway before the public get a glimpse of the idea (Walter & Howei, 2012). This is not what is reflected by the silence in the markets. Many companies have already put up terms on offer or some have had their deals postponed after pitching to investors. A possibility is that the companies could decide to enter the fray quickly. This may come as a surprise to many who are not aware of what is happening. A typical

Discuss the role of marketing and the marketing department of tesco to Essay

Discuss the role of marketing and the marketing department of tesco to illustarte the points you make - Essay Example marketing department has to either seek new territories or new products or, most importantly, create new demand within an established market. Innovative ideas and affirmative action can generate new demand even for existing products. Initiatives like consumer loan schemes in association with banks, discounts, incentives, gift schemes, limited time offers and targeted promotion are the forte of marketing departments. Thus marketing plays a crucial role in any organisation. The famous four Ps (product-price-packaging-promotion) together with distribution and service form the tools of a marketing department. For successful marketing, it is necessary to understand the customer preferences for products, distribution logistics and strengths of competition. Customer preferences depend upon price, packaging and promotion. In all these matters, the marketing department has a vital role as it acts as the communication bridge between the customers’ preferences and the company. It also constantly monitors distributor / retailer activity, their inputs regarding customers feedback on product quality, price and attractiveness. While these activities keep the marketing department on its toes all the time, there is the ever-present threat of newer products and newer players entering the market, taking away customers on the one hand and the demands of management for improved performance on the other. Within the allotted budget, marketing department has to maint ain the existing market share and take actions for garnering new customers or entering new territories. These activities form the ‘challenging role’ for any marketing department. ‘Customer is the king’ is the marketing mantra and the efficiency with which he is serviced will determine an organisation’s success or failure. offering a basic product with variations in features, quality and packaging in order to service different customer segments. Obviously, this is intricately related to